Since the last few years, marketing has changed dramatically, and those who want to succeed in it must stay on top of these changes. This article will cover some of the most important things that we think all marketers should know in 2023.
What Is Technical Marketing?
Technical marketing is the process of analyzing your audience and then using that information to create content that appeals to them. It’s a significant shift from traditional methods because instead of a one-size-fits-all approach, businesses are now tailoring their message to individuals.
Why Do I Need To Know About Technical Marketing?
Marketing in the digital age is all about data. From Google Analytics to Facebook Ads, marketers are always looking for ways to use this information to create better content and make more informed business decisions.
As of January 2023, there have been 4.66 billion active internet users worldwide, equivalent to 59.5% of the world’s population. Therefore, this market presents a massive opportunity for businesses that know how to take advantage of it.
What Are The Different Types Of Technical Marketing Tools Available?
Content Management Systems (CMS)
Content management systems allow marketers to create, update, and maintain content on their websites. These also make it easier for other people to publish information without needing specialized knowledge or skills. Examples of CMSs include WordPress, Drupal, and Joomla.
Content Delivery Networks (CDN)
CDNs are a type of service that improves web content delivery to end-users by caching static copies or versions of websites at various locations worldwide when they’re updated. This process allows visitors to download content from sources closer to their area, thereby decreasing latency.
Examples of CDN service providers include Akamai, Cloudflare, and Google Content Delivery Network.
Mobile websites are an excellent way for marketers to reach potential customers on the go. When a website has a mobile design, it will have features like responsive layouts that automatically adjust to the screen size when viewed to look good regardless of what device people are using.
Mobile-friendly sites are also more likely to rank higher in search engine rankings, which means they’re easier for potential customers who might be looking for your products or services to find on a smartphone.
Social Media Marketing
Social media marketing is the process of acquiring website traffic or attention through social media sites. It is one of the most affordable forms of marketing and is a great way to drive traffic and generate leads for your business.
Compared to building a website and paying for a domain, you can use free or low-cost social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and Snapchat.
Search Engine Optimization (SEO)
SEO is an umbrella term for all of the techniques used to improve the visibility of a website or webpage on search engines. A successful SEO strategy has two categories: on-page and off-page (or external).
On-page tasks are actions that you need to take at the level of your website, while off-page tasks happen away from it. That means they require working with several different channels like social media, press releases, or PPC.
Email marketing is one of the oldest promotional channels, and it’s still going strong in 2023. It’s a good option for marketers who want to promote their products or services inexpensively. However, the downside of email marketing is that some people consider email spam, so you may need to have an incentive for them to sign up for your content.
How Can You Get Started With Your Own Technical Marketing Strategy And Plan?
It’s essential to understand what technical marketing entails. For example, it can encompass building a website or improving conversion rates on an existing site. It is also the process of using data and digital technology to find new customers and make more sales.
You need to have strong technical skills, marketing knowledge, and expertise to best leverage your digital capabilities. If you have no experience in this field, consider hiring someone who has.
Things To Consider When Hiring A Technical Marketer
Technical marketers should have a balance of technical and marketing skills. The ability to maintain this balance will help them communicate effectively with the business and the development teams.
In addition, they need to understand how content needs to work across different form factors, such as progressive web applications (PWAs) on desktop/mobile platforms or cross-platform apps like Facebook Instant Articles.
You can find a reliable technical marketer by reaching out to friends for recommendations or doing some online research through LinkedIn or websites focused on hiring such professionals.
TechWyse Internet Marketing
TechWyse is a data-driven SEO and internet marketing agency that offers various service packages to fit the needs of each client.
We are a well-established company focused on building and maintaining strong relationships with our clients by delivering results, optimizing their digital presence, and generating leads.
Our services have four categories: Strategy & Consulting, Creative Design, Traffic Building, and Measurement.
Strategic Consultation Services
Our agency is one of the 1% of digital marketing firms that can design results-driven strategies with our status as a Google Premier partner. Over the years, we’ve helped companies of every size and industry achieve measurable growth results.
Creative Design Services
Since 2001, TechWyse has been providing quality website design, with a wide range of internet marketing strategies, including:
- Responsive website design;
- Landing page design;
- Conversion optimization;
- Video development; and
- Infographic design.
Traffic Building Services
Online advertising, search engine optimization, social media, and email marketing are all internet marketing methods designed to drive visitors to your website.
These methods have evolved a great deal from their early beginnings and have gained a greater degree of competition. Having been in the Internet Marketing game since the very beginning, TechWyse has earned its position as a leader in this industry.
With our proprietary Customer Relation Management (CRM) tool, we track website performance and manage natural, qualified leads for our clients. In addition, AdLuge’s full-service website tracking and analysis tool helps our account managers identify insights that propel digital growth.
No matter your business, we can help you navigate the continuous changes in marketing and technology. Contact us to discuss how we can help you achieve your goals and take your business to the top.
Roman Daneghyan has been in the digital marketing world for about five years. Previously, he worked for Renderforest and PicsArt. He’s experienced in SEO, SMM, content marketing, and digital advertising. His favorite quote is by Sun Tzu: “Tactics without strategy is the noise before defeat.”