Custom Objects And Standard Objects In Salesforce – The Understanding

When it comes to Salesforce, custom objects, and standard objects have a significant impact on the success of your business. Both offer users different capabilities and features. Standard objects are pre-defined by Salesforce and allow you to record and store basic information about users, accounts, contacts, etc., while custom objects enable businesses to track metrics or data that is specific to their needs.

Custom Objects:

A custom object is an entity that stores data specifically tailored to an organization’s needs. For example, you could create a custom object for tracking customer feedback or employee performance reviews. Custom fields can be added to the object in order to capture additional pieces of information such as ratings or comments. These fields will then appear alongside the standard fields that are already available in the object. Custom objects can also be related to standard things, allowing users to access data from multiple views or angles.

Standard Objects:

A standard object is a pre-defined set of fields and records created by Salesforce for storing and tracking common business information such as contacts, accounts, leads, and opportunities. Standard objects have predetermined relationships with other standard objects which allow users to easily find related information without having to go through any setup process. Users can also customize their view of the standard object to fit their specific needs by adding custom fields or changing the layout of the page. 

Salesforce is one of the top CRM tools used by businesses around the world, and its use of custom objects and standard objects makes it a powerful tool for any organization to manage its customer relationships. 

In this article, we’ll discuss the differences between custom objects and standard objects in Salesforce, and why it matters to your business.

What are Custom Objects in Salesforce? 

Custom objects in Salesforce are created by the user. These custom objects are not part of any standard package, and they can be used to store data that is unique to your organization. For example, if you wanted to track customer satisfaction survey results, you could create a custom object for that purpose. This way, you’ll have a place to store all of the surveys and their associated results without having to manage them in other parts of your system. 

What are Standard Objects in Salesforce? 

Standard objects are pre-defined packages that come with the Salesforce platform. These objects include things like Accounts (the basic record type for companies), Contacts (individuals associated with an account), Opportunities, Cases, and so on.

Both custom objects and standard objects are stored in Salesforce’s database, but they have very different purposes. Custom objects are created to store data that is unique to your organization, while standard objects come pre-defined with the platform and provide a framework for organizing the data within Salesforce. 

Why Does This Matter? 

The differences between custom objects and standard objects will have an impact on how you use Salesforce. For example, if you decide to build an application on top of Salesforce that requires a lot of custom fields or data points, then it would be best to create custom objects for those data points instead of using the standard object types. By doing this, you’ll be able to customize the data structure and add new fields as needed. 

On the other hand, if you are just starting out with Salesforce and don’t need to store a lot of custom data points, then it would be best to use the standard objects. This will make it easier for you to get up and running quickly without having to worry about building custom objects from scratch.


Custom and standard objects in Salesforce play an important role in how companies utilize the platform. Custom objects can be used for storing data that is unique to your organization or application, while standard objects provide the framework for organizing data within Salesforce. Understanding when and how to use each type of object is important for getting the most out of Salesforce.

By understanding the differences between custom objects and standard objects in Salesforce, businesses can ensure that they are taking full advantage of the platform’s features and capabilities. With this knowledge, companies can get up and running quickly with Salesforce and take their customer relationships to the next level.