Cloud and web hosting both have their own particular set of advantages when it comes to hosting technology. Key insights between the two essentially boils down to single versus multiple servers in site hosting, the cost-efficiency of utilizing (potentially expensive) technology according your business’s budget and needs, and so forth. When choosing one or the other, it’s important to understand the needs of your website and how you want to serve your audience.
Regardless, these two services have one major thing in common: that much of the success that you will gain from them depends on who you choose as your hosting provider. Hosting is honestly a make-or-break deal—high quality web hosting and cloud hosting can ensure the steady performance (thus, steady profits) of your daily business operations. On the other hand, incompetent and unreliable hosts could set you back a hefty amount of time and money or, in the worst case, cause your site’s valuable assets to come crashing down.
That said, what are some qualities that you should demand from your future host? Here’s our list of non-negotiable.
- Assurance of Server Reliability. This is especially important if you own an e-commerce business, and your bread and butter are web transactions and traffic from search engine rankings. The best indication that you can ask of your potential provider is assurance that your site will be anchored on a stable web server, and be able to perform its core functions without often crashing or slowing down. Look for a hosting provider with a sterling reputation and control of its uptime; anything less than 99% of annual uptime success may be a liability.
- Cost–efficiency and Package Rates. Of course this is a major consideration, as you have to factor into your company’s needs: what your budget will be for web services, and which of the available pricing models out there will be sustainable for you. Just note: think twice if things look a little too affordable. Among the base components you’ll be paying for are registration and maintenance costs, but you should watch out for any unpleasant tradeoffs in those costs, such as hefty renewal fees
- Presence of Data Backup Protocols. This factor is also extremely important for the day-to-day safety of your website’s files; your web host should be able to answer any questions about how they’ll handle issues like server or hard disk failure, bugs, or breaches of security, as these losses are costly and tedious at best—and irreparable and dangerous at worst. Look for regular data backup service included in the package
- Exceptional Customer Service. The last great element to consider is the human element. For e-commerce or small-to-medium companies that heavily depend on their web visibility to drive profits, web hosting is a big deal. If this is your sector, then we totally understand that the investment may give you the jitters. That’s why it’s right to look for services that offer ready chat support 24/7, and have an active, engaging online presence. The idea that someone is there on the other end of your screen, who can understand the more complicated aspects of the web, and can help you out at any time contributes much to steady and confident business operations.
All in all, the success of a web hosting deal will depend on quite a number of factors: value for money, storage capacity, and level of service and length of time that you’ll be availing of the service, and so on. But the most important part of the equation is you, your website, and what your foreseeable goals are for the future. Make it matter, and good luck on securing the best hosting deal!