8 Tried And Tested Tips To Write An Effective Email Subject Line

Let’s be realistic and honest! How many unread emails have bombarded your inbox? 500? 1000? or maybe 2460? Or countless? Everybody’s email box seems to flood with unnecessary emails that we don’t even bother to open and check. Rather we all do a Gmail spring cleaning!

Getting tons of emails every day probably reduce the chances of converting your prospect clients into a loyal customer. However, if you add s1ome really striking, unique, or rocking subject line.

Have you ever tried writing an Effective Email Subject Line Yourself?

When you write the perfect email subject line, keep in mind that, it is your first impression on users. In numerous ways, your email subject line is more powerful than your email body. After all, a comprehensive newsletter is ineffective if it never perceives the light of day.

We’ll be covering 8 unique ways that will help you write an attractive subject line:

  • Avoid writing senseless email subject lines-

There’s a lot to be told for minimalism – customers want you to be precise and clear in your subject lines, as time is forever an asset. According to several researchers, it has been found that brief, descriptive subject lines are much better than cheesy camouflages.

Some might bridle up at the assertion that intelligence and creativity should take a back seat when planning good subject lines for emails, particularly as multiple marketing experts say differently.  

  • Funny email subject lines-

A witty subject line can be really sticky and unique out of the dull emails enclosing it. Humour is touchy stuff though – it shines on exclusivity, which isn’t forever great if you’re seeking to attract masses. Nevertheless, if you understand your audience well and your emails are targeted, a well-placed joke can empower your user to open the email, earning major reputation points across your communities.

  • Controversial/Shocking Email Subject Lines

Do you know sometimes controversy sells, and it probably grabs attention? Using controversial, or shocking or insulting terms in your subject lines requires you to step correctly. You may perceive opens, but at the value of customers. This approach requires you to be positive in your perception of your audience’s refinements and thoughts. It’s a little of a risk, but the pay-off can be quite amazing.

  • Single-word subject lines-

Well, a single email subject line strategy entails going ultra-minimalist with one-word subject lines. Have you ever taken a look at the advertisements tab of your Gmail? The promotion tab is catalogued for a big makeover – Google is inciting to showcase promotional emails in an image-oriented design inspired by Pinterest. If this brand-new setup sticks, pictures with appropriate subject lines will play as a pivotal email element. Until then, we still have to bother about the prevailing state of the promotions tab. 

From a mere design prospect, you can see why the Amazon Local subject line grabs the eye – its length and form stand out from the various widely similar-looking structures.

  • Email subject lines with numbers & lists-

Numerous factors that make up a great blog post title also make a good email subject line. Including numbers within your subject line drags attention, as our minds are generally fascinated to digits. This leads to, why the top 10 lists are so prosperous – lists are more manageable for our heads to process and they build curiosity, in interest to providing the consent of a swift and easy read.


  • Personalized subject lines-

Including personalization methods into email subject lines is another way to improve open rates. By personalization, we don’t indicate including the specific name of your client’s in the subject line. This has become a standard practice that various users consider these as spam. Alternatively, try location-specific language and suggestion, or concern targeting.

  • Questions and other punctuation marks in subject lines-

Question marks and unique punctuation offer a different method for standing out from the email masses. Exclamation marks can be beneficial but are so excessively used in subject lines that they don’t manage to be very compelling. Rather, try some fun figures or powerful punctuation to attract your users. 

Asking your users a question, as objected to a usual statement, quickly engages them. Questions enter a prompt dialogue with users, making them more inclined to be opened.

  • Missing out or other dearth tactics in subject lines-

 Every human has a deep, inherent fear of being left out, of missing out- that mentality, but now it’s just a different subject line approach to push us into a purchase. Email subject lines looming scarcity manage to perform well, and this writing is also normal practice with squeeze pages.

We hope the above-mentioned tips will surely help you come up with the right subject line, depending on your target audience. 


Pixlogix Infotech Pvt Ltd: An award-winning web agency that developed Magento 2 Contact Form Extension. Trusted and downloaded by thousands of online eCommerce store business owners. 

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