Developing a Marketing Plan and Strategies for 2021

Marketing plan and strategies are essential for any business. Before the start of a year, you need to finalize your plan on how you would market your product. Along with the plan, you also need to identify strategies that would help you successfully implement your plan. Well chalked out plan and strategies are the secret of success in texting services for Business. So, how does a business do this for 2021? Let’s take a look at how this can be done.

Review the Past Year

Before you devise a plan and strategies for the next year, you need to do a comprehensive review of the previous years’ plan and strategies. Here’s what you need to do:

  • Whether the goals set in the previous plan were achieved.
  • If not achieved, then what was the reason.
  • Whether the strategies were successful in increasing businesses.
  • Which of the strategies were successful and which failed?
  • Why did some strategies fail?

Once this review is done, then it would be clear which strategies worked and can be continued. Also, goals that were not achieved previous year need to be addressed in 2021

Set Goals

smart goal setting concept hand drawn on blackboard

Goals for 2021 need to be set highlighting what marketing objectives would be met. Setting goals are the first and most important part of the planning process. While setting goals, it must be ensured that the goals are SMART, i.e: Specific, Measurable, Actionable, Realistic and Time-bound.  Goals should be set for the organization as a whole. Also, goals need to be set for different units and can be set for each individual member of the team also.

For example, if a marketing goal is to achieve sales of 6 million in three months, then the goal for one unit could to achieve 2 million in three months, i.e: around 70,000 per month. Each individual member of the unit can also be given a target – achieve 20,000 per month. In this way, when goals are deployed to lower levels in the hierarchy, it makes achieving goals easier. When each individual achieves goals, then the unit and the entire organization would achieve its goals. 

Take Everyone Along

set goal, make plan, work, stick to it, reach goal - a success concept presented with colorful sticky notes

 While devising strategies, it is advisable to involve the entire team. A planning and strategy meeting should be held, where key points should be taken up. The entire team should be asked to brainstorm and come out with ideas to achieve the goals. Based on this, strategies can be drawn out. This is advantageous as it involves the entire team. Everyone would then take ownership of the plan. It also helps in coming out with innovative ideas for marketing

Understand Trends and Respond

The market is changing rapidly as is technology. The organization must analyze trends in the market and new technologies before taking decisions. Planning is dynamic and needs to be carried out to respond to the needs of the market. It is therefore required to research and understand market needs before coming out with a plan. Strategies need to be made in line with market and client requirements for them to be successful. 

Budget and Review it

Budget

A budget needs to be made for implementing marketing strategies. The budget needs to outline the strategies and allocations for the same. Regular review meetings are needed to be done to find out if the plan is being implemented and if the budget is adequate. The results of the reviews should be used to dynamically update the plan if needed.

Conclusion

Marketing planning and strategizing for 2021 can be effective if it considers the results of the past year. Regular reviews of the plan should lead to updating of the plan to revise strategies.