Before creating a WordPress website, there are many things one must consider to ensure the success of the project. You don’t want to jump into any project before you perform your due diligence. There’s a lot of planning that goes into creating your website. You invest time, money, and effort to ensure a job well done.
With the right amount of planning, you can:
- Adequately represent your brand
- Connect with your audience
- Facilitate email list growth
- Attract new clients
- Generate new leads
- Achieve your desired results
As such, it is suggested you consider these five steps before creating your WordPress website.
1. Get Domain Name & Hosting
Picking your name is one of the most critical parts of the process. You can select anything you want, but you shouldn’t. To be successful, you want to choose either your organization name or something that sticks to your brand.
There are over 1.7 billion websites online, so how do you stand out? That’s where the name comes in. Your domain name should be unique sounding, easy to remember, and short.
At the same time, you want to get your WordPress hosting plan squared away. There’s a lot of options, so it’s vital to speak with a professional to determine what kind of service you require.
2. Get Familiar with WordPress
If you don’t have experience with the platform, it’s a good idea to spend time using a WordPress Tutorial. While WordPress is simple to use and doesn’t require any coding or technical skills, there is still plenty to learn if you want to have a successful website.
3. Pick Your Theme & Design
The next part of creating your WordPress site is a lot of fun. There are countless themes and designs already made for you to choose from. If you want, you can utilize a developer if you need specific customization.
Just make sure you pick a theme that receives regular updates. Doing so enhances your security, now and in the future.
4. Pick Your Plug-Ins
You want to select the features that extend your functionality. These allow you to add special features without any coding or technical knowledge. Many of the best plug-ins are also free. Just make sure they receive regular updates as well, which is a sign that they are secure and popular.
Consider tools that help with SEO optimization, backups, image optimization, and contact forms.
Installing a plug-in doesn’t require a lot of work. Just go to the WordPress dashboard and look for “Plugins.” After that, select “Add New.” Then, input the name of your plugin and click “Install” and “Activate” to complete the setup.
5. Create a Strategy to Increase Traffic
Designing and launching your site is one step to getting traffic, but it won’t automatically have visitors. You must set up a strategy that helps people find you.
With the right marketing plan, you grow your email list, make sales, and generate new leads. If you aren’t sure how to gain traffic, this is the time to learn. There are plenty of resources online that lead you in the right direction, or you can outsource the work to a professional.
The best ways to market include multiple methods; don’t put all of your eggs into one basket. It’s vital to use a mix of social media advertising, pay-per-click, and guest blogging to achieve your goals.
Publish Your WordPress Site
Once you’ve done all your due diligence, it’s time to go public. Prepare your message and share it with the world. The possibilities of what happens next are endless.
“Websites promote you 24/7: No employee will do that.” ― Paul Cookson