Search engine optimization (SEO) is probably the best way to ensure high and quality traffic on your website. After all, this is how people find you online given that most internet users choose sites that are ranked on Google’s first page instead of looking further.
Whether this has something to do with trusting Google, just plain laziness, or something else—it doesn’t matter. What matters is for your website to be there, given that high traffic equals more potential customers, and more customers equal more sales.
So, it goes without saying that investing in a decent SEO strategy and getting the most out of the resources you have should be your top priority. In this article, we share with you some of the top SEO tactics that successful website owners have implemented in their marketing strategies in 2020.
Let’s briefly go over each one so you can make them a part of your success strategy as well.
1. Perfect Your On-Site SEO
On-site SEO is the basic type of SEO that you should implement given that without it, your whole marketing strategy will be set on shaky pillars. Optimizing your website doesn’t only consist of inserting keywords to your landing page, but optimizing the technical part of your website as well.
This includes improving the loading speed of your site, since speed is a Google ranking factor, both on desktop and mobile devices. If your website takes more than 3 seconds, it might frustrate your users, increasing your bounce rate and lowering your rankings.
2. Provide a Valuable Sitemap
The second technical thing that you should have in mind is providing a valuable sitemap for Google Search Console, which will give the search engines a guideline to correctly read your website.
When it comes to keywords, apart from incorporating them into your content, they should be present on your landing page as well. Keep in mind the following:
- Page Titles – Every page should have a different title with relevant keywords.
- Image Alt Tags – Include a keyword-optimized description for every image.
- Meta Description – The meta title is what people usually read before clicking on the article’s title, so make it attractive and readable with as many keywords as possible.
- How Your URL Looks – Shorten your long URLs and don’t forget to include your primary keywords.
- Body Tags – The content you have on your website should be divided into different sections, separated with different types of titles that will give your articles some sense of structure. These are H1,H2, H3 and H4 types of headlines.
3. Make Sure You’re Providing Your Audience with Longer Content
Even though things are constantly changing when it comes to creating websites, investing in content is still an effective SEO technique.
According to the latest studies, Google gives longer content higher rankings. In fact, according to Hook Agency, your posts should be around 1,700 words to get to Google’s first page, while Backlinko claims that your posts should be 2,000 words or more to get results. This doesn’t mean that you should exclude short articles from your content, but make sure that you have a mix of articles with different lengths, though with a particular focus on long-form content.
It’s also really important that your website has quality content created specifically for your target audience since this is a chance for you to establish a personal relationship with your readers.
4. Get Quality Backlinks
Ranking high isn’t only about having quality and long content, but also about having quality backlinks. The backlinks are a chance for you to get recognized by search engines as an authority in your field.
Website owners find different ways to get a backlink to their website, some of which are:
Creating a Private Blog Network (PBN)
A Private Blog Network (PBN) is a network of websites that you create for the purpose of providing your main site with backlinks. These sites will give your website more authority. You have ultimate control of how many and what types of backlinks you’ll send to your main money site. With PBNs, you also don’t depend on any other website for backlinks.
However, a PBN is considered a grey-hat SEO technique, and it carries with it a certain dose of risk if you fail to reduce its footprint or if you host it inadequately. For this purpose, there are certain SEO hosting providers, such as LaunchCDN, that offer you the opportunity to create and host your PBN safely and securely.
Quora is a good way to provide other users with answers and place a link to your website or blog post in the answer. Of course, you have to look for questions that are within your industry niche and make sure to offer the best answer. This way, you’ll have more chances to get clicks on your link, and the mission of getting yourself a backlink will be completed.
Guest Posts for Recognized Sites
Many sites will let you post an article on their blog because they need quality content. This is a win-win situation for both parties, given that the site will get quality content for free and you’ll get a backlink to your site in return. There is also a type of collaboration between sites as a link exchange, wherein you can agree upon getting your link placed on their site and they’ll do the same thing on your site.
But for this, you absolutely need an effective outreach strategy that will improve the chances of your prospects actually replying.
Now that you know the SEO tactics that can give you high rankings in 2020, why don’t you put theory into practice and enjoy the results you’ll get?