Bing Ads or Microsoft Advertising is another best way to promote your online business or service except for Google Ads. Where for some people Google is everything and they perform all their queries on Google. There are still many people who also do exist who use Bing Ads or Microsoft Advertising to improve their business performance. Also, if you ain’t a business owner then still Microsoft Advertising is useful for you in many different ways. From less competition between people to better result transparency Bing Ads has so many benefits that you can obtain. In this article I am going to give you 10 Reasons Why Use Bing Ads or Microsoft Advertising.
Apart from Bing Ads, Google is the most popular search engine and advertising platform that contains nearly 66% of search engines. In the second position with 33%, Bing Ads is placed that has three different search engines Bing, Yahoo, and AOL.
Its a harsh truth but in front of the big-name like Google, there is less quantity of people who use Bing Ads. Not only this but many “Tech Pundit” doesn’t even mention Bing PPC into their blog or website. These are a few reasons Google is dominating the search engine and PPC world. People do not have a proper idea of how much Microsoft Advertisement could be helpful for them. To break this habit here’s are some reasons which let you think why you use Microsoft advertising as a primary promotional tool.
Use Bing Ads To Get These 10 Benefit Today
Just like Google Ads, Bing Ads also very beneficial for the people but they have not complete knowledge about it. The lack of knowledge about Microsoft Advertising is the main reason why Bing Ads is still behind Google Ads. Once the users find out all the benefits of Microsoft Advertisement, there’s a higher chance he/she starts using it. To spread the benefits of Bing Ads, here are some reasons that will tell you how good is Bing Ads.
Less Competition Means Easy Money
We know that Google has the most daily users who perform daily tasks there. That’s the reason why mainly the business experts focus on Google mainly. But this thinking gives a huge advantage to Bing Ads users because competition to target the customer becomes lower here.
When the lower is competition for particular niche customers then it becomes easy to target your desired customer. This term also can be listed in making easy money without planning a super killer business strategy that consumes a lot of time.
Drive Higher Traffic in Fewer Cost
There’s a common business term “Higher demands of a product or service is the reason behind increment of the cost”. If you read carefully this previous line then you get to know why Google Ads is expensive in comparison to any other advertisement platforms.
A large number of people daily compete for their desired Keywords at Google Ads that increase their advertisement cost. But unlike the Google Ads, competition is low at Bing Ads, which is the reason why its the most affordable platform.
In comparison to Google Ads, you can drive more traffic with Google Ads by paying a small amount. You can almost save upto 300% easily here with targetting the same niche customers.
Limitation of Negative Keywords
If you have done PPC and online advertisement then you might have to know the term Negative Keyword. Negative Keywords are similar to your targeting keywords but not beneficial at all. This is also the reason behind your higher advertisement cost that you can stop at Bing Ads.
Bing Ads or Microsoft Advertisement does not allow the broad match negative keyword term that is very beneficial for the user. So if a customer won’t search the exact of the almost similar keyword then your ads won’t visible for them. That is how Bing Ads saves your money by making a limitation of broad match negative keywords. You can use Bing Ads if you promote your business at a lower cost becasue of this feature.
33% Unique US Consumers
It is true that a large number of people use Google Search Engine. But there are many other users also do exist who still use the Bing search engine and its partners. The nearly amount of daily users of Bing in U.S. is 33% of the total population which is still a good number.
If you have a small or medium scall business then you can easily expand and catapult it with Bing Ads without facing any difficulties. So it’s mean that there are more than a hundred million of users do exist in the US who use Bing and partner search engines daily.
Bing, Yahoo & AOL (3 Search Engines)
You probably know that Google Search Engine hasn’t any search engine partner like others. Where Bing is a group of 3 different search engines that contains Bing, Yahoo & AOL. That means you have a wider chance to make your business successful with a lower effort.
There a large number of people in the world who are using these above three search engines all around the world. So you can target your customers from your desired country and search engines. I hope you will get to know all the Reasons Why Use Bing Ads or Microsoft Advertising.