Making sure the best email marketing tools are in use help to play a role in the success of online merchants’ activities. Your choices will impact whether your campaigns result in success for your business.
With the number of email marketing choices available today, Aweber, despite its long-standing place in marketing history, no longer has all the features every company needs.
I’ve put together a list of 6 Aweber alternatives that provide great features your business needs.
Here we go:
1.Omnisend: An Omnichannel Ecommerce Marketing Alternative to Aweber
Omnisend is one of the more popular email marketing software tools because it makes omnichannel marketing simple for online merchants. Their email builder uses intuitive drag and drops features that help you create emails that look more professional and impressive in just a matter of minutes.
Since marketing is one of the more repetitious and time-consuming tasks for most online merchants, Omniscient includes marketing automation features that allow you to create complex workflows that tailor your messages to always reach just the right customer.
Some of the other options that make Omnisend helpful include email list-building from the use of landing pages, timed pop-ups, and dynamic exit intent, as well as the integration of Facebook Messenger, Google retargeting ads, SMS, web push notifications, Whatsapp, and more.
2. ActiveCampaign: A CRM-Based Email Tool
Out of all the alternatives to Aweber in this list, ActiveCampaign has more of a customer relationship management look and feel. This tool focuses on creating a hub of customer information and then branching communication out from that central point.
One of the things that ActiveCampaign does is create campaigns tailored around your contact lists. However, there is a lot you need to learn when using this system, even though the email campaigns themselves are easy enough to work with.
Should you have multiple lists of customers associated with multiple domains, Active Campaign could very well be right for you. Since knowing what you’re doing with this option matters, you’ll only get the most out of Active Campaign if you’re a pro.
3. SendinBlue: A Simpler Choice
SendinBlue is email marketing software that has campaign-building features that stand out. Although its campaign builder has some disadvantages, its visual workflow composer is excellent.
SendinBlue lacks some of the more sophisticated features that some of the other tools listed here have. However, its features make it easy for merchants to customize their campaigns for different customer bases.
If you need something simple to begin with, it’s an ideal option.
4. MailChimp: The User-Friendly Option for Nice-Looking Newsletters
MailChimp has a drag and drop interface, functioning much like the tools that are common in this list. As one of the Aweber alternatives that are quite easy to use, Mailchimp is always among the top choices.
MailChimp offers several channels for integration, including Instagram ads which are particularly useful for online sellers, which, as of now, no other tool on this list offers.
One thing to keep in mind about MailChimp, though, is that you’re mostly left to your own devices. Support from MailChimp is only available for paying customers; however, you’ll find plenty of tutorials that will prove useful, too.
5. SmartrMail: A Simplified Alternative
One of the things that Smartrmail is best for creating easier email marketing. When you start using this service, you’ll have access to both basic email automation and auto-updating.
You can input products into your emails, which is helpful in the absence of a direct connection to your store. The drag and drop features enable easier newsletter campaigns.
If your plans exclusively involve email marketing and you don’t need omnichannel options soon, Smartrmail ought to fit the bill. If you’re a beginner, this tool is likely to be adequate for your needs.
6. Drip: A Great Basic Aweber Alternative
One of the most noteworthy things about this tool is the visual platform. Drip focuses on automated campaigns, with a few different suggested campaigns to try.
Drip’s interface offers fewer customization options than many other builders, with the header, body and footer format being standard. An update that would make this tool comparable to similar email software would be a good idea for users.
Those with relatively simple needs will likely find Drip a good option. Beginners are likely to be satisfied with the results.
These tools are suggestions for those who are looking for something more than Aweber has to offer. While it’s rare to find a tool that will fit the needs of every single entrepreneur for every situation, there are a few on this list that comes close.
What’s best is that you try out a few well-reputed tools to find the one that works best for you, and most importantly, your customers.